Virgin Mobile April Fools

SmartKicks - April Fools

For April Fools this year, Virgin Mobile wanted to launch a mock campaign around wearable technology. I was tasked with conceptualizing and Art Directing the online experience. This involved the main landing page as well as a bunch of online banners supporting it. I wanted to convey a sleek and clean responsive design to highlight the shoes features, which were 3D modeled by a freelancer. Our April Fools joke gained a lot of attention, from local, national, and even international media, with some actually believing it was the real deal and requesting a chance to try out the prototypes.

Project Details

  • April 2014

  • Virgin Mobile Canada

  • Art Direction, UX/UI Design